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PetPinpoint

Demo to production

Your demo runs. Now it has to be manufacturable.

Some people reach us with only a requirement. Others have one of three things: a sales channel, or the app and server, or a demo that already works. Any of these is enough to start — what none of them have is the hardware engineering that turns an idea into something a factory can build ten thousand of. That gap is what we do, and if you have none of the three, we do the rest of it too.

Where you probably are — any one of these is enough, including the first

You have only the requirement

No demo, no software, no drawing — just a clear idea of what the product does and who buys it. We take it from there: industrial design, mechanical, hardware, embedded, app and server. You define it; we build all of it.

You have the channel

You know who buys this and at what price. You need a product that exists, certified for your market, at a landed cost that leaves you a margin.

You have the software

The app, the backend, the model integration are yours and they work. What you do not have is a board, an enclosure, a battery that passes shipping, or a factory that will take your order.

Your demo runs

It works on a dev board on your desk. Every engineer who has shipped hardware knows the distance between that and a product — and every one who has not, underestimates it.

What sits between a demo and a production unit

None of this is exotic. It is simply a body of work that does not exist until someone does it, and it is where projects without a hardware team stall.

01

The dev board is not the product

A demo usually runs on whatever module was easiest to buy — often several times the cost your retail price can carry, sometimes a part with no volume supply. Re-selecting silicon against your cost, power and certification constraints is the first real engineering decision, and everything downstream depends on it.

02

Structure, tooling and heat

ID becomes MD becomes steel. A mould is a five-figure commitment that takes weeks and does not forgive a mistake, so DFM review happens in CAD. And compute makes heat: a board that is fine in open air can throttle or shut down once you close a shell around it.

03

Certification

Wireless means radio certification per market. A lithium battery means UN38.3 before anyone will fly it. CE and FCC are not a stamp you buy at the end — the design has to be built toward them, and retrofitting a failed EMC test costs a respin.

04

Firmware has to become production firmware

Demo firmware and shipping firmware are different software. Shipping firmware needs OTA that cannot brick a unit, factory test modes, a burn-in and programming flow the line can run, serial numbers, and a recovery path for the field.

05

A line needs a test fixture

Ten thousand units cannot be checked by hand. Each product needs a functional test rig, a pass/fail definition, and someone who decided what "good" means before the first unit is built.

06

The BOM is a supply chain

Every part has a lead time, a minimum order and a discontinuation risk. A design that is cheap on paper and impossible to buy in quantity is not a design yet.

Full stack, with one deliberate gap

Industrial design, mechanical design, hardware, embedded firmware, app, server, and the finished unit. One thing we do not do — and it is the one that matters most to you.

  1. 01

    Industrial design

    How it looks and how it is held.

  2. 02

    Mechanical design

    Structure, tooling, assembly, thermal.

  3. 03

    Hardware design

    Silicon selection, schematic, PCB layout.

  4. 04

    Embedded firmware

    Low-power firmware, OTA, factory test.

  5. 05

    App

    iOS, Android and mini programs.

  6. 06

    Server

    Provisioning, MQTT, OTA campaigns, admin console.

  7. 07

    Finished production

    Built, tested and packed to your export spec.

We do not sell finished goods

No retail channel, no store, no brand of our own competing with yours. It is the usual fear when you hand a design to a factory — that they learn the product and start selling it themselves. We cannot: we have never built the channel to do it, and we are not going to. Your market stays yours.

What we take on

Silicon selection

Re-picked against your cost, supply and certification constraints — with FAE support direct from the chip makers, not a distributor.

Hardware & structure

Schematic, PCB layout, ID and MD, tooling design, DFM review before steel is cut.

Firmware productionisation

Low-power firmware, OTA, factory test modes, programming and burn-in flow.

Keeping your software

Your app, backend and model integration stay yours. We adapt the device to them rather than replacing what already works.

Certification planning

We map the route for your market and schedule it alongside tooling, so it is not discovered at the end.

Production

Built at a partner line we qualify, under our engineering supervision and our test plan. We name the line before you order.

How a project runs

  1. 01

    Feasibility

    You show us the demo and the target price. We come back with a silicon recommendation, a cost envelope and the certification path — and if the price and the spec cannot both be true, we say so here rather than after you have paid for tooling.

  2. 02

    Design

    Schematic, layout, structure. Your software gets a board to run on, and we work out the thermal and power budget with a shell around it.

  3. 03

    EVT prototype

    A working unit built the way the real one will be built, not a dev board in a 3D print. This is where most surprises surface.

  4. 04

    Tooling & certification

    Mould cut and certification run in parallel, with DVT gates and reports at each.

  5. 05

    Pilot run

    A small batch on the actual line, to shake out assembly, test coverage and yield before volume.

  6. 06

    Production

    100% functional test, drop and ageing per the plan, packed to your export spec.

What to send us to start

  • What the device has to do, in plain language
  • Your demo — a video is enough; hardware if you have it
  • Target retail price and the first order quantity you have in mind
  • Which markets, so we know which certifications apply
  • Anything already fixed: a model you must use, an app you must keep, a size or a look

You do not need a specification document. If you had one, you would probably not need us.

Request a Quote

Tell us where you are stuck.

An engineer reads it and answers — with a recommendation, a cost envelope and an honest view of whether your price and your spec can both hold. Within one business day.

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